While there are many benefits to various styles of trade show stands, modular exhibits offer superb flexibility and configurability. Modular exhibits ensure that a company’s display will stand out from the rest, as no two exhibits will be the same.
Exhibits should be used as a highly functional marketing tool with elements such as work stations and spaces for demos, products, presentations and storage that ensure each exhibit matches the company’s personality and needs. Additionally, the varying types of modular exhibit systems are compatible so they can be combined to create a unique design that helps the company achieve its marketing goals.
Types Of Modular Exhibits
There are a variety of options to choose from when selecting modular trade show stands. Many have unique advantages including ease of use, portability, use of lightweight material and the ability to use them in multiple configurations. Each modular exhibit can be customized and tailored to meet a company’s unique marketing needs.
Specialized sizes including ten-foot and twenty-foot exhibits ensure there is a size and shape for every company’s needs. Also available are modular tables and kiosks that add function to trade show stands, offering companies an accessible surface for taking leads and displaying products. These additional accessories enhance the performance of the exhibit.
Design, quality, usability and ease of use are the key elements in creating trade show stands that will attract visitors. The use of accessories and components such as graphics, AV equipment and shelving offers further appeal to modular trade show exhibits, allowing companies more room for product display or interactive presentations.
Flexibility And Configurability
Although exhibitions can be a vital aspect of a company’s marketing efforts, it is also important for some companies to be able to choose trade show exhibits that are flexible with the ability to adapt to various booth sizes and graphic changes.
Modular trade show stands can be rearranged into new designs and configurations to meet a company’s evolving needs. For example, a twenty-foot display can always be divided into two stands ten-foot inline displays or ten more feet can be added to an existing ten-foot display. Or, if a company already has an inline display, they can purchase or rent additional parts to create an island exhibit.
There is always an option of revitalizing a modular exhibit with graphics to create a new marketing message or introduce a new product or service to the show attendees.
Compact And Customizable
Modular trade show exhibits have the ability to fold down into a small size for further convenience. This aspect allows for shipping and storing the exhibits at a fraction of the cost of traditional displays.
Renting a modular exhibit can also be an advantageous choice for some companies as this will ensure the company is able to change their look each year, as well as respond quickly to evolving budgets, branding and products.